Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. It primarily includes Pay-Per-Click (PPC) campaigns on platforms like Google Ads and Bing Ads.
Key Components of SEM
Keyword Research & Selection: Identifying relevant search terms with high intent.
Ad Creation: Crafting compelling, keyword-rich ad copy to attract users.
Bidding Strategy: Setting bids for keyword auctions to maximize ROI.
Landing Page Optimization: Ensuring landing pages align with ad messaging for higher conversions.
Performance Tracking & Optimization: Analyzing metrics like CTR, Quality Score, and conversion rates.
Establishing objectives such as lead generation, sales, or website traffic.
Identifying high-performing keywords relevant to your business.
Developing engaging ad creatives and set up bidding strategies.
Aligning landing page content with ad intent to improve conversions.
Tracking key metrics and adjusting bidding, targeting, and ad copy accordingly.
Expanding successful campaigns and refine underperforming ones for better results.
