Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. It primarily includes Pay-Per-Click (PPC) campaigns on platforms like Google Ads and Bing Ads.
Key Components of SEM:
Keyword Research & Selection: Identifying relevant search terms with high intent.
Ad Creation: Crafting compelling, keyword-rich ad copy to attract users.
Bidding Strategy: Setting bids for keyword auctions to maximize ROI.
Landing Page Optimization: Ensuring landing pages align with ad messaging for higher conversions.
Performance Tracking & Optimization: Analyzing metrics like CTR, Quality Score, and conversion rates.
