Web Analytics and Reporting involve tracking, analyzing, and interpreting website data to understand user behavior and improve marketing strategies.
Key Components:
Data Collection: Use tools like Google Analytics to gather website metrics.
Performance Monitoring: Track traffic, bounce rates, and conversions.
User Behavior Analysis: Understand visitor journeys and engagement patterns.
Reporting & Insights: Generate actionable reports to guide decision-making.
Optimization & Strategy Adjustments: Improve marketing campaigns based on data insights.
