Web Analytics and Reporting involve tracking, analyzing, and interpreting website data to understand user behavior and improve marketing strategies.
Key Components of CRO
Data Collection: Use tools like Google Analytics to gather website metrics.
Performance Monitoring: Track traffic, bounce rates, and conversions.
User Behavior Analysis: Understand visitor journeys and engagement patterns.
Reporting & Insights: Generate actionable reports to guide decision-making.
Optimization & Strategy Adjustments: Improve marketing campaigns based on data insights
We review website data, heatmaps, and user behavior reports.
We find friction points, drop-off areas, and conversion barriers.
We create hypotheses for A/B tests on key elements like CTAs, headlines, and layouts.
Running experiments and enhancing site usability, loading speed, and responsiveness.
Monitoring test outcomes, engagement metrics, and conversion rates.
Applying successful optimizations site-wide and continuously improving based on data insights.
